Sales funnels aren’t only for online retailers…
clickfunnels for real estate can help.
How can you put together sales funnels that convert your real estate business well? Find out more right here!
The success of your company, if you’re a real estate agent or an investor, is heavily influenced by a few factors.
To begin, individuals in your target market must know that your company exists.
You won’t earn any money if they don’t know about your company.
Second, and as crucial, you must produce leads for your company.
Put another way, you’ll need to locate motivated vendors or high-quality purchasers.
Finally, you must convert your leads into sales and transactions.
Your company will suffer if any of those three parts are lacking.
Step one: How to get traffic.
Step two: Produce leads.
Step three: Convert those prospects into cold, hard cash.
Let’s get this party started!
What is a real estate sales funnel?
To comprehend what a sales funnel is, it is necessary to first understand what a sales funnel is not.
Many people who buy and sell homes use websites to get more people to see their businesses.
This is an awesome way to communicate with potential customers and make more sales.
They also use websites to create leads or potential customers.
But, there is a problem: websites are dying.
In other words, websites are ineffective in driving traffic and generating leads.
Consider that for a moment.
This is an example of a standard real estate website.
Isn’t it lovely?
Unfortunately, attractiveness does not always equate to effectiveness.
Traditional websites have the disadvantage of not guiding visitors; they enable visitors to see around, they provide visitors the opportunity to engage with your brand.
They also offer visitors the option of taking action.
They do not guide visitors from one place to another.
This is why most websites confuse people.
It’s like erecting a barrier between yourself and your target market.
You will need a set of pages designed to get motivated sellers and high-quality buyers to take action.
The pages should get them to give you their contact information.
That is how a sales funnel works.
Sales funnel is a series of pages that help a visitor become a customer.
If you want to walk with people as they choose which house to buy, it is like handing them your business card.
A sales funnel like having your best salesperson walk with each person on your website.
They will help people decide what they want to buy.
And there are several sales funnels for various products.
Sales funnels may hold live events, generate leads, and drive sales.
The most important thing in real estate will be to provide people with good leads. This way, you already know how to offer your services.
How to Make a Real Estate Sales Funnel That Converts (3 Steps)
So now you know what a sales funnel is and how it may help your real estate company.
The only thing left is how to make a high-converting sales funnel.
The three steps are as follows.
1. Know who you’re going after and what you’re offering.
You will not get any customers if you do not know who to target and what is valuable to them.
This is like any other company.
So let me ask you a question.
What is your target market?
“People that want to purchase or sell a property in [YOUR CITY],” you may respond to that inquiry.
That’s a fantastic start.
If you’re in a competitive market, you want to consider narrowing your focus even further.
Could you, for example, be…
The realtor who specializes in riverfront properties?
What’s the name of the real estate agent that assists first-time homebuyers?
That is the real estate investor who helps folks facing foreclosure?
That is the real estate investor who assists divorcing couples?
“The riches are in the niches,” as the saying goes.
These realtors specialize in selling waterfront properties…
As a result, they’ve carved out their own niche.
Filling out something like this, depending on who you want your target market to be, might even assist your company…
It will be simpler to sell to your target market if you know more about them.
You must also understand how your offerings will help your target market.
Why do people in your target market want to sell their houses for cash?
What motivates your target market to buy their first home?
Knowing your target demographic may help you create better sales text in a Facebook ad.
Perhaps keeping their “whole family together” is essential to your target market…
You won’t know unless you’ve identified your target audience.
And after you’ve done that, you’ll find it much simpler to generate leads and close business.
2. Layout and Design Your Sales Funnel
It’s time to plan out and design your sales funnel.
You need to know your target and why your product appeals to them.
Don’t forget to pay attention to the first part: “plan out.”
You can create your sales funnel without thinking about all your options.
But, doing so will make your sales funnel longer and more complicated.
So make a plan — you can even steal from us if you want — and stick to it.
In fact, we tell it.
The Squeeze Page Funnel is a great way to get leads for selling real estate.
The Squeeze Page Funnel is a funnel that allows you to squeeze out as much information as possible.
This is a two-page sales funnel with no more than two pages… the Thank You Page and the Squeeze Page People usually give you their email address because you’re giving them something they want in exchange… for free.
Here is an example of what this may look like. When they enter your sales funnel, they’ll end up on a page like this.
They then click “Get Me My List” since they want the free report, which sends them to this page…
They fill out the form, get a free list, and receive contact information for a high-quality lead.
Viola!
Another example of how this may be done…
To create this funnel, all you have to do is figure out what an appealing offer for your target market would be.
Perhaps it’s a…
List of free advice on how to get the most money out of your house.
Free tips on how to sell your property for cash fast.
This is a free guide on purchasing your first house.
It might even be as easy as volunteering to assist someone with buying or selling their house.
A cash offer could be the way to get a motivated seller if you are a real estate investor.
And if you want to expand your list of cash purchasers, something like this would be ideal.
All of them are variants of the Squeeze Page Funnel…
it depends on who you’re trying to reach and what you’re offering them. And all this for free with ClickFunnels.
For Free, Create Your First Squeeze Page Funnel!
3. Increase traffic and track conversion rates
After completing it, it’s time to start driving traffic to your lead-gen sales funnel.
There are several solutions available to you.
But the most important things to bring people to your website are Facebook Ads and Google Ads.
You may also want to improve your website’s SEO and social media content.
These strategies will take longer to effect, but they are worth doing.
Here’s an example of a Facebook ad you might create to locate motivated salespeople and funnel them into your sales funnel…
Here’s an example of a classic seller’s ad…
Finally, here’s an example of a buyer’s ad…
When it comes to Google advertisements, you can target search terms.
Search for “sell my home for cash in [YOUR CITY],” or “find a real estate agent in [YOUR CITY].”
Those two methods should get your sales funnel up and running.
But the narrative doesn’t stop there.
The true magic begins when you start pushing visitors to your sales funnel.
The true magic begins…
That’s when you’ll be able to keep track of outcomes, do split tests, and figure out what works and what doesn’t.
Split testing with ClickFunnels.
You have to create different variants of your web page and see which one performs better.
We know the value of split testing, and we share this knowledge with our members.
Divided testing aspects as a real estate agent or investor may include…
Your Headline – The first thing consumers see on your sales funnel is your headline.
So make it look friendly and welcoming to your target market and let them know they are in the right place.
Your Offer – The more tempting your offer is, the more likely individuals will sign up.
So experiment with several offers to see what connects with your target market.
Fields on the Form: How many mandatory fields should your opt-in form have?
Higher quality leads with a lower conversion rate result from adding more fields.
You’ll get more leads with fewer fields, but they’ll be of lesser quality.
Test for yourself to find the right balance.
Your Real Estate Business and ClickFunnels
You can use ClickFunnels to get leads for your company, which will help you get more customers.
As a real estate agent or an investor, you can use it.
Sales funnels are a way to increase the number of people who buy from you.
It is not something your competitors are using.
You’ll get an unfair edge by constructing a sales funnel.
You can also design your first sales funnel for free by clicking the link below…
Give it a go and see what happens!